revitalizing antioxidant storytelling

SkinCeuticals wanted to reaffirm their position as the authority in antioxidants and the potency of their star product C.E. Ferulic. We retold the story of their product benefits with a modern twist of focusing on sleek materials that allude to skin. As the art director for this campaign I proposed this visual idea and oversaw the shoot that would bring it to life. This was an exciting opportunity to see the process from key visual ideation to it’s production on both print and digital formats. 

CLIENT
Skinceuticals

ROLE
Art Director

CREATIVE DIRECTOR
Arno Lagrotte

AGENCY
EquancyNo11

© 2021 Evelyn De La Cruz