shu x nintendo

In 2017 Shu Uemura and Super Mario Bros developed a holiday collaboration. As the main designer on this team I played a key role in developing packaging for this limited edition line. By using the various assets given to us by Nintendo we developed a logotype that would be used throughout the packaging and in the main BVI. I then explored initial patterns and color combinations proposed for the main and secondary packaging. Throughout this exploration and refinement we were able to find the perfect balance of playful femininity and nostalgia that would encapsulate this collaboration.