putting creativity in focus

Revlon Professional launched Pro You, a new line of professional haircare products with a focus on empowering young hairdressers and a misson to be their allies in self-expression.  Pro You speaks directly to hairdressers, providing the results they need, on their terms. The art direction for this campaign was to focus on the duality of each hair dresser, showing their personality as a technician for hair and creative spirit. 

CLIENT
Revlon Professional

ROLE
Art Director

CREATIVE DIRECTOR
Arno Lagrotte

AGENCY
EquancyNo11

© 2021 Evelyn De La Cruz