Nespresso Holiday Packaging + Boutique Campaign

Nespresso for the holidays

Each year Nespresso releases limited edition holiday packaging to encourage in-store purchases and gifting. My proposed direction was to give life to the iconic shape of Nespresso capsules as enchanted winter cities. This idea was simple yet flexible enough to use as a general element as well as something highly specific and collectable. The illustrations developed for the packaging would later be used in emails and animated for web.