introducing the "next"
big thing

Our client, Nespresso wanted an impactful introducion to their latest machine and a new baseline for how they onboard new memebers. We designed an booklet meant to immerse the newest customer to the world of Nespresso through the senses. As the art director and designer for this educational piece I helped to shape the content that was direct, transparent and luxurious as well as create a visual language of simple colors and beautiful lighting meant to highlight the artistry of Nespresso machines.

CLIENT
Nespresso

ROLE
Art director, designer

CREATIVE DIRECTOR
Arno Lagrotte

AGENCY
Numero11

vertuo-next-booklet-cover

VERTUO NEXT WELCOME BOOKLET

vertuo-next-booklet-pg-1

SENSING THE NESPRESSO WORLD "TOUCH"

vertuo-next-booklet-pg-2

"SELECTIONS" FOR CONSUMERS

© 2021 Evelyn De La Cruz