Brought to life Retinol campaign based on "whipping skin into shape" with JOSIE MARAN's whipped retinol moisturizer and body butter. Art directed still life set to bring the energy and propping of the active theme. Oversaw retouching and video notes for paid ads, implemented theme in visual merchandising.

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Art Director: Evelyn De La Cruz
Senior Art Director: Loc Trinh
Creative Director: Dara Weinberg
Photographer: Adam Friedlander