when east meets west

shu uemura wanted to show their new uniforms as a reflection of a brand that is constantly contrasting eastern and western influences. This design focuses on asymmetrical shapes and angles to reflect a new and exciting direction in uniforms. The pamphlet is double sided, showing uniform options on each side.

CLIENT
shu uemura

ROLE
Art Direction, Print Design

CREATIVE DIRECTOR
Arno Lagrotte

AGENCY
EquancyNo11

dressshu-mens-w-cover

MENS STYLE GUIDE, INCLUDES 3 DIFFERENT LOOKS

dressshu-womens-w-cover

WOMENS STYLE GUIDE, INCLUDES 3 DIFFERENT LOOKS

© 2021 Evelyn De La Cruz